Silversea Cruises has appointed cruise trade veteran Katina Athanasiou as senior vice chairman of gross sales.
Within the function, Athanasiou will drive the gross sales technique within the Americas throughout all channels, reporting to Mark Conroy, Silversea managing director, the Americas.
With an illustrious profession within the cruise trade that spans 21 years, Athanasiou is completely positioned to use her wealth of expertise and experience to the boutique method of the main ultra-luxury cruise line.
“We’re thrilled to welcome Katina Athanasiou to Silversea Cruises,” mentioned Barbara Muckermann, chief industrial officer, Silversea Cruises.
“Athanasiou has a confirmed document of creating sturdy partnerships to ship profitable gross sales methods, which is able to show
invaluable as we proceed on our bold development trajectory as a part of the Royal Caribbean Group.”
Athanasiou most not too long ago served as chief gross sales officer of Norwegian Cruise Line, the place she developed, applied, and led worthwhile enterprise growth methods, whereas nurturing the long-term success of journey companions and main high-achieving groups by way of her deal with efficiency and tradition.
She mentioned: “I’m delighted to affix Silversea Cruises throughout this thrilling interval, as we optimise all channels in the direction of the corporate’s long-term development.
“With its aggressive shipbuilding program and management place in luxurious and expedition cruising, that is an unimaginable time for our company and journey advisor companions.
“I’m thrilled to return to the luxurious cruise house and look ahead to participating with all inside and exterior stakeholders to ship and unlock deep, significant experiences in luxurious journey.”