Banyan Tree Group to double model footprint | Information

Banyan Tree Group to double brand footprint


Banyan Tree Group is ready to double its footprint of 54 properties throughout 23 international locations by 2025.

On the similar time, the corporate will introduce 5 new manufacturers within the subsequent 18 months.

The expanded international portfolio of ten distinctive manufacturers will permit the group to extend its influence within the international locations the place it operates while benefiting from post-Covid-19 development alternatives in purposeful journey.

“We have now at all times believed that tourism could be a highly effective pressure for driving optimistic change.

“It’s our technology’s mission to construct ahead higher along with our companions and company, and redefine what important, purposeful and accountable journey seems like on this subsequent period,” mentioned Ho Ren Yung, senior vice chairman, model, for Banyan Tree.

All through 2022, the corporate will introduce new manufacturers Garrya, Homm and Folio, in addition to two new model extensions of Banyan Tree named Veya and Escape.

Every of the 5 new manufacturers to be launched are responses to macro and regional traits in journey accelerated by Covid-19’s influence comparable to conversion alternatives in resort locations, rising second-tier tourism locations, in addition to a better need for wellbeing and sustainability-minded journey choices.

“This expanded multi-brand ecosystem fortifies our stronghold within the life-style spectrum in Asia, whereas diversifying our choices to satisfy the evolving wants of numerous, prosperous travellers world wide,” mentioned Eddy See, president of Banyan Tree Group.

“As an impartial, mission pushed firm with our core DNA in wellbeing and sustainability, we outline what ‘good development’ seems like.

“We’re dedicated to being an exemplar and chief in our area, inspiring higher dwelling for our company and associates in all of the communities the place we function.”

This yr to-date, Banyan Tree Group has signed 20 lodge administration agreements worldwide together with Benin, Mexico, Greece, Saudi Arabia, Korea, Thailand, China and Vietnam.

4 Garrya and two Homms have been signed in Asia with extra within the pipeline.

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