The attractive metropolis of Lyon is a magnet for these seeking Gallic joie de vivre, romance, tradition and gastronomy.
François Gaillard, chief government of OnlyLyon Tourisme, shares his metropolis’s pragmatic options to tackling the challenges set by Covid-19, and its roadmap to get again on monitor this summer time.
Breaking Journey Information: With the resumption of worldwide journey fortunately again on the horizon, how do you see the subsequent yr mapping out for the tourism sector in Lyon
François Gaillard: We hear so much about “revenge journey” and this pattern is being confirmed by the success of our restoration campaigns. We anticipate the return of tourists this summer time, beginning with the French and Europeans.
The worldwide travellers might be again progressively in accordance with the evolution of the state of affairs, the reopening of flights and borders.
Certainly, after a protracted interval of frustration, we imagine that folks might be keen to journey massively once more, to make up for the time they had been locked at residence or of their nation.
We’re thus very optimistic for the subsequent months.
BTN: Describe the lockdown expertise in Lyon, and the way did this examine to the bustle of regular occasions.
FG: It was clearly a by no means seen expertise!
A drone movie was shot throughout this era, and it’s fairly superb to see the river banks, the streets and the primary monuments of the town completely empty.
As tourism professionals, these photos had been fairly unhappy however, on one other hand, it was fairly poetic too.
We took benefit of this era to work on substantive initiatives and improve our collaboration with our companions by organizing webinars.
We learnt easy methods to work another way and tailored to the state of affairs.
BTN: What makes Lyon the best vacation spot to go to post-pandemic?
FG: Lyon is known for its high quality of life, the guests admire this down-to-earth vacation spot, with a number of parks and gardens, bicycle routes and simply walkable.
Folks are actually searching for this sort of locations, each genuine and much from the gang.
We’re all in want of social interactions and Lyon is the best place to fulfill locals: there’s a very pleasant ambiance within the metropolis, the inhabitants are very welcoming, at all times blissful to fulfill folks from overseas.
Along with that, Lyon has a lot to supply by way of unique experiences and we all know that that is one thing guests are searching for too.
With 2,000 years of Historical past listed by UNESCO, an unimaginable provide by way of gastronomy but additionally a novel heritage in silk business, vogue and cinema, Lyon has a lot to supply.
Final however not least, we now have launched a ‘Peace of mind charter’ by which enterprise and tourism professionals in Better Lyon are dedicated to taking care of guests in a sustainable manner, together with security measures due the pandemic.
We would like the guests to really feel secure within the metropolis, from their arrival to their departure.
BTN: Why is collaboration throughout the worldwide journey business important to serving to the restoration?
FG: We’re concerned in many alternative worldwide networks as a result of we imagine that collectively, we’re stronger.
We even created a decade in the past a world community for cities about meals and gastronomy, known as Delice, which we’re very happy with.
The tourism business is a world matter, there isn’t any competitors, solely collaboration with the opposite locations.
This disaster has additionally highlighted the bounds and excesses of the tourism business, we’d like work altogether to form the tourism of tomorrow, transferring ahead in the proper course for the subsequent generations.
BTN: What developments in journey do you see rising because the world reopens to journey?
FG: Individuals are searching for unique experiences in smaller teams and keen to fulfill the locals.
We imagine that travellers can even be searching for various locations as many of the European capital cities are actually affected by overtourism.
The pandemic has additionally accelerated the sustainable consciousness of tourists.
Good level for us, we now have been concerned in creating a extra sustainable tourism for a number of years now and have taken benefit of the lockdown to maneuver ahead on this subject.
In 2019, Lyon was elected European Capital of Sensible Tourism by the European Fee, together with Helsinki.
BTN: Have you ever had any optimistic modifications in your personal outlook in response to the disaster?
FG: As a vacation spot administration firm, we now have learnt to be much more inventive, reactive and agile, to work another way.
Our relationship with our native companions (inns, eating places, providers…) has been enhanced by this disaster, we now have been very supportive and current for all of them the best way.
We’ve got additionally launched unprecedented restoration campaigns (together with an enormous voting marketing campaign for the World Journey Awards) and it’s fairly an thrilling problem.
This disaster has additionally accelerated the deployment of our technique primarily based on a extra sustainable and respectful tourism, in keeping with the brand new expectations of travellers.
Because the French capital of gastronomy listed by UNESCO as World Heritage Web site, Lyon is the best vacation spot to expertise the French “artwork de vivre” in glorious situations.
Due to this fact we do imagine that our metropolis has all of the belongings to profit from the post-pandemic resumption of tourism and are greater than ever motivated to face the subsequent challenges.
Discover out extra about visiting Lyon on the official website.