Breaking Journey Information interview: Juliet Njogu, proprietor, the Social Home | Focus

Breaking Travel News interview: Juliet Njogu, owner, the Social House | Focus


The Social Home has been honoured with the title of Kenya’s Leading Boutique Hotel on the World Travel Awards.

Right here Breaking Journey Information speaks to resort proprietor, Juliet Njogu, to learn how it feels to have been recognised by voters from across the globe.

Breaking Journey Information: Having claimed a prime title on the World Journey Awards, how does it really feel to have gained?

Juliet Njogu: Naturally we’re elated!

It’s an honour as a result of it reaffirms that what we got down to ship initially of 2019 – to create a buzzy social, arts, music, culinary and music hub in Nairobi – is assembly with buyer delight.

BTN: How will the trophy make it easier to to advertise the Social Home as we transfer into 2022?

JN: Though journey restrictions on getting into Kenya are easing there may be nonetheless some solution to go to get again to pre-Covid-19 inbound ranges.

Add to this we’re the brand new youngsters on the block and have to develop our worldwide profile.

Being a winner within the World Journey Awards shall be a giant profile-booster for us past Africa.

It is going to be used as a part of our advertising and marketing efforts to attach with journey planners, on-line journey brokers, journey publications and journalists, and naturally the top client from all continents.

If potential visitors see that now we have gained a World Journey Award it’ll enhance their confidence in making a reserving, whether or not or not that they’ve heard of our model.

BTN: What’s it that caught the attention of voters; what do you assume it’s that separates the Social Home from its rivals in Africa and the Indian Ocean?

JN: As an alternative of shaping the model round in a single day visitors and creating ancillary providers primarily for them, the Home was firstly designed for locals.

That’s why, for instance, now we have 4 meals and beverage retailers in an 83-room resort.

The restaurant and bar capability weren’t decided by the probably demand from in a single day visitors, however by locals.

In a way Nairobians have change into very a lot part of the model: when visitors arrive from abroad as a substitute of strolling into one other purposeful reception area, they immerse themselves in a slice of true Kenyan life.

Our character additionally units aside from others by reflecting ‘fashionable Kenya’.

We’ve got tried to keep away from the standard Africana themes, as a substitute aiming for a spirit embracing in the present day’s extra adventurous, entrepreneurial, open-minded Kenya.

This contains celebrating the pure joie de vivre of the locals.

We see little level in taking their allure, effervescence and playfulness and suffocating it with formal apparel, pink tape and a service model extra akin to nineteenth century Europe.

Our mantra is to seek out individuals who match with our model spirit after which, to a big extent, allow them to go categorical themselves.

That may be a way more highly effective approach of connecting with a visitor as the connection is human to human relatively than enterprise to visitor.

We by no means actually got down to be ‘higher’, as a result of that’s for visitors to find out.

However we did set out and proceed to hunt to be distinctive in methods which might be related and compelling to our Lesser Noticed Adventurers (AKA our visitors)!

Extra Info

Discover out extra in regards to the Social Home on the official website.

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