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Dubai was one of many first cities globally to reopen its markets and companies within the wake of the Covid-19 pandemic, and continues to remain open, whereas making certain strict compliance with internationally benchmarked well being and security protocols.
Supported by a strong community of stakeholders and companions, the emirate has now launched a brand new tourism marketing campaign because it seeks to construct on the regular inflow of holiday makers seen because the reopening in July final yr.
The transfer is additional proof of a constant and calibrated strategy because the begin of the pandemic to make sure the vacation spot stays resilient and secure for worldwide travellers.
The United Arab Emirates has one of many highest per capita vaccination charges on the planet, with near 85 per cent of residents having obtained not less than one dose of the vaccine, and practically 75 per cent having obtained each doses to-date.
So what has been behind the profitable relaunch of the tourism sector?
Boosted by demand for staycations within the home market and visitation from worldwide markets which might be open, resorts in Dubai loved occupancy ranges of 61 per cent total from January-to-July this yr.
This has additional instilled confidence on this sector and demonstrates its functionality to draw visitors and supply them with world-class hospitality.
By the top of July, the resort stock within the emirate stood at 718 institutions providing 129,318 rooms with RevPAR rising to AED225 (£50) in comparison with AED194 for a similar interval in 2020.
Within the first seven months of 2021, the occupied room nights for resorts stood at 16.34 million, in comparison with 10.74 million for the corresponding interval in 2020.
In response to knowledge from resort administration analytics agency STR, for the primary seven months of 2021, Dubai ranked second globally by way of occupancy after Singapore and forward of London and Paris.
For the January-July 2021 interval, year-to-date RevPAR in Dubai was highest among the many 4 locations, adopted by Singapore, Paris and London.
Dubai has continued to put money into built-in advertising campaigns, highlighting that town is open to travellers when they’re prepared to start out holidaying once more.
The newest marketing campaign, Dubai Presents, encompasses a sequence of blockbuster trailers helmed by Hollywood icons Jessica Alba and Zac Efron, and is designed to showcase the variety of experiences, sights and occasions that await guests this yr.
These embrace Expo 2020, which began on October 1st, and celebrations surrounding the fiftieth anniversary of United Arab Emirates on December 2nd.
Dubai Presents builds on a sequence of worldwide advertising campaigns developed by Dubai Tourism resembling A Story Takes Flight, starring Hollywood celebrities Gwyneth Paltrow, Kate Hudson and Zoe Saldanha, the award-winning #BeMyGuest that includes Bollywood famous person Shah Rukh Khan, in addition to many different campaigns led by distinguished regional celebrities and influencers, along with numerous digital activations.
The restoration technique, applied in shut coordination with stakeholders, proved essential in reinvigorating the home hospitality market in Might final yr, getting ready the bottom for the return of worldwide guests to town in July 2020.
As vacationers returned to Dubai to get pleasure from its iconic sights, experiences and world class infrastructure together with seashores, buying malls, eating places, theme parks and golf programs, Dubai Tourism remained firmly targeted on delivering an distinctive tourism expertise while prioritising the security of vacationers at each stage and touchpoint of their journey journey, from arrival to departure.
Quite a lot of security initiatives had been launched, based mostly on the rules of the Supreme Committee of Disaster and Catastrophe Administration, together with a variety of precautionary measures, along with efficient testing and vaccination programmes.
The vaccination marketing campaign additionally lined staff throughout resorts, thought of the frontline of the tourism business, beginning with a pilot programme that noticed greater than 10,000 staff of main resorts on the Palm Jumeirah receiving the vaccines.
The stringent measures are underpinned by the Dubai Assured stamp, a compliance protocol that certifies institutions inside the tourism ecosystem that adhere to well being and security protocols.
Inspectors of Dubai Tourism, Division of Financial Improvement and Dubai Municipality are additionally taking a zero-tolerance strategy in direction of non-compliance.
In 2020, when the pandemic was at its peak, the joint groups carried out greater than 140,000 inspections on institutions throughout the tourism ecosystem.
Have a look under as Breaking Journey Information speaks to Issam Kazim, chief government of the Dubai Company for Tourism & Commerce Advertising and marketing, concerning the reopening of the tourism market within the emirate:
Extra Info
With the last word imaginative and prescient of positioning Dubai because the main tourism vacation spot and business hub on the planet, Dubai Tourism has a mission is to extend the notice of emirate amongst world audiences and to draw vacationers and inward funding.
The physique markets and promotes the commerce sector within the emirate and is accountable for the licensing and classification of all tourism companies, together with resorts, tour operators and journey brokers.
Discover out extra on the official website.
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