BTN interview: Will Yell, vice chairman, luxurious and upscale conversion and affiliate manufacturers, voco | Focus

BTN interview: Will Yell, vice president, luxury and upscale conversion and affiliate brands, voco | Focus


As voco™ Lodges is honoured by voters on the World Journey Awards, Will Yell, vice chairman, luxurious and upscale conversion and affiliate manufacturers, voco, Europe, tells Breaking Journey Information the way it feels to have received

Breaking Journey Information: Congratulations in your recognition on the World Journey Awards, with voco™ Lodges having taken the title of Europe’s Leading Premium Hotel Brand and Middle East’s Leading Premium Hotel Brand. How does it really feel to have received?

Will Yell: It’s an honour to be recognised on the World Journey Awards – we’re extremely pleased with our model!

For voco™, profitable this award represents the chance to introduce this model to a even wider viewers.

We’ve already been making waves with our 64 lodges throughout the globe, with our signature bespoke hospitality and distinctive consolation.

These awards received strengthen our dedication to creating distinctive stays for our company throughout all voco™ lodges.

BTN: voco™ St. David’s Cardiff was additionally honoured with the trophy for Wales’ Leading Business Hotel – what about that property do you suppose caught the attention of voters?

WY: There’s loads about voco™ St. David’s Cardiff that catches the attention.

Located on the waterfront of Cardiff Bay, voco™ St. David’s is a luxurious lodge that seamlessly blends town and Welsh countryside.

A powerful floor-to-ceiling, glass-backed atrium offers area and pure gentle to our company, who may benefit from the lodge’s iconic structure, award profitable Marine Spa and vacation spot eating.

Like all voco™ lodges, voco™ St. David’s Cardiff affords energising, spirited areas the place company can work and play.

BTN: For readers who may be unfamiliar with voco™ Lodges, are you able to inform us slightly concerning the model what it affords to the worldwide hospitality market?

WY: In Latin, voco™ means ‘to ask’ and ‘name collectively’, which actually captures the model’s considerate and playful nature, and talent to supply significant connection.
In essence, voco™ Lodges is designed to face out from the gang.

As one in every of IHG Lodges & Resorts’ latest lodge manufacturers, voco™ Lodges offers folks a distinct alternative: lodges to rely on, however totally different sufficient to be enjoyable.

Every voco™ Lodges property has its personal sense of favor and particular person character, combining the reassurance of an enormous model with the informality and allure of a boutique lodge.

Together with bespoke hospitality, company can anticipate a socially vibrant keep that’s nice for them and the planet.

BTN: What can we anticipate from the model as we head into 2022?

WY: voco™ Lodges model has reached 64 signed and open lodges in additional than 25 international locations throughout the globe, marking IHG’s quickest ever international growth.

We wish to maintain this momentum going, with the ambition to ship over 200 lodges within the subsequent ten years.

Regardless of the pandemic, voco™ continued to develop at tempo in 2020, launching lodges in Europe, China, the Center East and the USA.

With this resilience as a world lodge model, we’re proud to supply 17,000 rooms internationally and are excited to continue to grow.

Extra Data

Discover out extra about voco™ Lodges on the official website.

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