Holland America Line is tapping the digital experience of Kacy Cole, naming her as the brand new vp of selling and e-commerce on the firm.
Cole involves the cruise trade with greater than 20 years of worldwide expertise main advertising capabilities, implementing digital transformation and integrating model and efficiency advertising collectively to ship progress.
She’s going to report back to Beth Bodensteiner, Holland America Line chief industrial officer.
As vp of selling and e-commerce, Cole will utilise her information of digital advertising to work intently with groups throughout all areas of the organisation to refine the main focus and enrich the patron expertise.
She’s going to create enhanced methods for every little thing from full-funnel advertising in any respect phases of the reserving course of and branded content material to guest-service initiatives and improvements and integrations on company-owned channels.
“Kacy joins Holland America Line with a powerful status as an impactful advertising chief, and her experience will assist drive our model to extra clearly outline our place as one of many world’s main cruise traces,” mentioned Gus Antorcha, president of Holland America Line.
“We welcome Kacy to the Holland America Line staff and sit up for working collectively to sharpen our advertising methods.”
Previous to becoming a member of Holland America Line, Cole was senior vp of selling at digital platform LTK (previously Rewardstyle + Liketoknow.it) the place she was liable for international advertising capabilities.