Air Transat has promoted UK & Eire industrial director, Adrian Keating, to steer a wider vary of markets throughout Europe and likewise within the Americas.
In Europe, these markets are Croatia, Greece, Italy, Portugal and Spain, and within the Americas, the Dominican Republic, Haiti and Mexico.
In every of the ten markets for which he now has accountability, his function might be to plan its industrial technique, together with all gross sales and advertising and marketing exercise throughout each distribution channel.
Joseph Adamo, chief gross sales and advertising and marketing officer at Air Transat, mentioned: “Adrian has led our UK and Eire operation with nice ability, constructing model consciousness and gross sales previous to the pandemic, and successfully managing the various challenges which have adopted.
“I do know he’ll convey this experience and industrial acumen to the brand new markets for which he now has accountability.”
Air Transat plans to start the gradual resumption of flight operations on July thirtieth.
Its winter 2021-22 flight programme is about to supply flights to almost 50 locations all through the Caribbean, Mexico, Central and South America, america and Europe.
Keating added: “I’m delighted to be taking this wider accountability throughout Air Transat’s market, and look ahead to constructing industrial methods that can capitalise on our confirmed attraction as a leisure provider and shopper demand to return to travelling as quickly as circumstances allow.”