London launches new £7m marketing campaign to revive hospitality | Information

London launches new £7m campaign to revive hospitality | News


Newly re-elected London mayor, Sadiq Khan, has introduced plans for the largest home tourism marketing campaign the capital has ever seen.

The plans are designed to assist the economic system get again on its ft as Covid-19 restrictions are eased.

In a speech this morning, Khan confirmed a right away precedence would be the new ‘Let’s Do London’ marketing campaign, which is being created in partnership with the town’s hospitality, tradition and retail industries.

The flagship marketing campaign to encourage Londoners and guests again into central London will embrace a programme of one-off particular occasions created in partnership with London’s best-known cultural establishments and tourism points of interest.

It’s going to kick off later this month with the capital’s well-known cooks, foodies and hospitality venues coming collectively to advertise and have fun London’s world-class meals provide.

There will likely be new thrilling public artwork installations to draw individuals again into London from this month.

David Hockney, one of many UK’s most influential dwelling artists, has redesigned TfL’s iconic roundel ‘Hockney Circus’ in a particular paintings as a part of a takeover of Piccadilly Circus Station, beginning as we speak.

Turning central London into an enormous outside artwork gallery, award profitable London designer Yinka Ilori is main on ‘Asphalt Artwork,’ a collection of main new non permanent streetscape commissions in central London and the Metropolis of London, in partnership with the London Design Competition and Bloomberg Philanthropies’ Asphalt Artwork Initiative.

The autumn will welcome again main artistic festivals, resembling London Vogue Week, Frieze London, the London Design Competition and the sixty fifth BFI London Movie Competition, earlier than the return of main occasions and points of interest over the winter.

There will likely be additional thrilling bulletins throughout the 12 months to showcase London’s world class nightlife, cultural points of interest and hospitality companies in addition to the town’s grassroots venues and the way artistic freelancers, artists and performers will likely be on the coronary heart of the programme because it continues to develop.

The mayor has allotted £6 million to immediately assist the brand new marketing campaign, along with trade contributing over £1 million in funding and value-in-kind.

Khan stated: “It’s an honour to have been re-elected with an enormous mandate as Mayor of the town I really like – the best metropolis on this planet.

“That is the largest home tourism marketing campaign London has ever seen to champion our companies, cultural establishments and points of interest which have suffered a lot in the course of the pandemic.

“That is about getting the message out to Londoners and folks throughout the nation that our capital stands able to entertain, encourage and enthral as soon as once more.”

Picture: PA Pictures/Alamy Inventory Picture

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