Britain as a customer vacation spot can be within the international media highlight with the G7 Summit in Cornwall quick approaching and VisitBritain is taking the chance to encourage future journey.
The G7 international locations and people invited as visitors embody a few of the largest and most dear inbound customer markets, giving the nationwide tourism company a useful likelihood to advertise ‘vacation spot Britain.’
VisitBritain director, Patricia Yates, mentioned: “The G7 Summit and the accompanying worldwide media publicity offers us a unbelievable alternative to spotlight our excellent tourism supply and the wonderful experiences that guests – together with world-leaders – can solely have in Britain.
“With the ambition to be the ‘world’s assembly place’ the summit additionally demonstrates Britain’s capability to host enterprise occasions of the best calibre.
“The G7 international locations are extremely vital inbound customer markets, and the summit is a useful likelihood to advertise our tradition and heritage, our fabulous tourism merchandise and new experiences which can be distinctive to Britain, and prepared and ready for when guests can return.”
The G7 Summit comes as VisitBritain’s newest forecasts present a sluggish restoration for inbound tourism with abroad customer spending this yr within the UK of £6.2 billion, lower than 1 / 4 of the £28.4 billion in 2019.
Final yr alone noticed a greater than £24 billion loss to the UK financial system in abroad customer spending.
VisitBritain has been monitoring shopper sentiment all through the pandemic with its newest analysis indicating robust pent-up demand for worldwide journey within the subsequent 12 months, and Britain excessive on the want record of potential guests.
Virtually three quarters, 73 per cent, of these surveyed throughout 20 international locations mentioned they had been more likely to take a global leisure journey within the subsequent 12 months, and 42 per cent mentioned they undoubtedly would.
Sixty-one per cent of those that had been eager to journey had not but booked or determined the place to go, giving VisitBritain a chance to affect decision-making, destination-choice and bookings.
VisitBritain may even be utilizing the summit to advertise main occasions subsequent yr that are set to be important international tourism attracts together with the Birmingham 2022 Commonwealth Video games, the Queen’s Platinum Jubilee and Competition UK 2022 – to advertise the nation.
Picture: Kevin Britland / Alamy Inventory Picture