The Polish Nationwide Vacationer Workplace (PNTO) has appointed a brand new UK & Eire director forward of a busy 12 months welcoming again travellers to the nation after the pandemic.
Dorota Wojciechowska, a former head of selling of the PNTO, will step into the London position.
The brand new appointment comes at an thrilling time for Poland with new tactical advertising campaigns persevering with to construct up a picture of a vacation spot for various metropolis breaks, unforgettable nature escapes and outside journey.
By operating tailor-made on-line campaigns and inserting key vacationer sights in TV exhibits with giant audiences, Wojciechowska plans to enhance Poland’s picture among the many British travellers who’ve by no means been to Poland earlier than.
As international journey continues to return to pre-pandemic ranges, Wojciechowska will utilise her huge expertise to assist place Poland as a pacesetter in Europe’s tourism market.
The PNTO plans to work intently with excessive profile influencers, opinion leaders and media to create focused and extremely efficient on-line campaigns.