Exhibitors at World Journey Market London and its co-located technology-focused present, Journey Ahead, can be granted free entry to a proprietary app that helps them to assemble and convert new leads whereas staying according to present well being and security tips.
The app, Emperia, has been developed in-house by father or mother firm Reed Exhibitions (RX) since 2019.
It has been upgraded over the previous eighteen months and is being relaunched throughout a portfolio of face-to-face trade occasions.
The app is offered freed from cost for registered exhibitors and will be accessed through the Google Play retailer for Android units and AppStore for iPhone customers.
The exhibitor’s designated admin particular person will obtain the main points to arrange their firm’s Emperia web page inside the app.
The admin can go the corporate entry code to any attending government, who can then obtain the app, log in, and begin amassing leads.
All leads are fed again to the admin who holds the grasp doc the place all collected info is saved.
On the present, exhibitors can scan the devoted QR code on guests’ badges which captures the data the customer offered when registering to attend.
Emperia additionally permits exhibitors to annotate every lead’s entry and to set customized questions to assist qualify leads additional.
The app wants an web connection to log in, however scanning and modifying will be finished offline, with all shared features routinely synchronised if the sign drops out.
Simon Press, exhibition director, WTM London and Journey Ahead, mentioned: “We’re all excited concerning the return of trade occasions and catching up with colleagues and contacts, however we haven’t overpassed the truth that the wheels of enterprise want to start out turning once more.
“Emperia has been developed particularly to assist exhibitors seize contact particulars on-site utilizing leading edge know-how which streamlines the method of gauging the potential worth and following up the leads.”